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I am a student at Copenhagen Business School, Denmark and currently in the process of writing my master thesis. My thesis concerns the use of Direct to Consumer Advertising within the US pharmaceutical industry.
My thesis takes point of departure in Direct to Consumer Advertising and how it as a tool is able to inform or seduce patients? In this process I would like to interview diabetic patients and thereby study how patients relate to Direct to Consumer Advertising.
I, therefore, need to get in contact with patients who might find it interesting to clarify for how they relate to Direct to Consumer Advertising.
For more information about the interview please contact the below e-mail.
All the best, Kasper O. Thorkilsen kasperthorkilsen@hotmail.com